Progressive New Zealand

Our Results


At Strikeforce our focus is always to achieve outcomes.
We work in partnership with our clients to determine
and to define brand and growth objectives.


Our own Portfolio Philosophy is:

  • To grow the categories in which Strikeforce NZ represents
    product - in both volume and profit
  • To build and develop category leaders
  • To always and only market quality products
  • To limit our product range to specific and performing categories


And we have proven success at helping to build market and segment leading brands:


Major Product Brands AZTEC MAT Standing
Nekta Kiwifruit Juice No. 1
Sunreal Dried Fruits No. 2
Fragata Olives No. 2
Country Gold Juice No. 1


Resulting in extremely satisfied client partners:


I could write all day about the success but after five years of Strikeforce representing our range they have grown this from zero to number two in its category on the shelf with Cadbury's setting in at number one. This has been achieved through the good relationships and reputation Strikeforce has with Foodstuffs and supporting the product with a good merchandising team and planning out promotional activity throughout the year.


All and all a true success story from the help of a great company who is passionate about our range.


Rodney Thornton
Rainbow Confectionery Ltd




Strikeforce NZ have acted on our behalf in our dealings with both the major New Zealand supermarket chains since 2007, a relationship that we consider to be vital to the growth that we have achieved since that time.


Besides providing merchandising support at a store level throughout the country, Strikeforce have also offered practical, down to earth advice and support during negotiations with the Supermarkets at head office level which has proven to be invaluable.


Bob Harman
Managing Director




Since formally partnering with Neville and his team at Strikeforce back in 2010, the Beehive brand has enjoyed tremendous sales success that has vindicated the decision to firstly divest the Beehive brand away from the SMNZ sales function and to appoint Strikeforce as our strategic partner.


Over the course of 2010 and into 2011, the relationship has grown to the extent where further elements of our business have been awarded to Strikeforce to manage which attests to the results that have been achieved to date.


Whilst the sales results have been transparent to see vs. having managed the sales function ourselves, it is the market, customer and management intellect that we see with Strikeforce that is also impressive and clearly comforting when you consider the responsibility that SMNZ has entrusted them with.


Ken Leeming - Swedish Match Company New Zealand




In the time Strikeforce have been representing us;


  • the Strikeforce team have been easily accessible to us and respond quickly
  • they have shown an excitement and passion for our product
  • they are continuously increasing our distribution
  • they are continually looking for ways to grow our in-store presence with improved location and positioning


Farrah Breads Ltd began working with Strikeforce in August 2010. In that time they have been instrumental in the success of our launch into Retail and we look forward to having them as a part of our team as we continue to grow our business in that market segment.


Rob McTague
General Manager - Farrah Breads