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About Us

Operating across Australia and New Zealand, we are leading retail outsourcing professionals in Consumer Packaged Goods

Strikeforce New Zealand combines leading edge proprietary CRM technology with an experienced team to build customised solutions in field sales, merchandising & key customer management for our clients.

By partnering with our clients’ and listening to their needs, we see their pain points & understand the strategic drivers to develop & implement cost effective, practical Go To Market strategies that deliver real results.

We implement & embed those strategies through our experienced & connected key account & execution teams to deliver profitable, sustainable sales growth building long-term retail & consumer brand engagement.

The Strikeforce Difference

Long-Established partnerships with our clients that are built on trust across New Zealand & Australia

Real-time reporting with live client portal Dashboard to keep you informed and well positioned to take decisions & actions that improve sales performance & brand engagement

Over 50 years combined NZ retail leadership expertise enabling us to consistently deliver on your KPI’s & build your brand for Kiwi consumers

Innovative, proprietary Field Management CRM Platform to drive execution disciplines & desired outcomes

Highly rated by our passionate & experienced employees and an average leadership tenure of 10 years


Our CRM platform is structured with the right parameters and ease of use to successfully grow your sales. It is proprietary, has been purpose built & battle tested  which when coupled with retail scan data, measures your progress to achieving short & long term goals. It enables accurate, live reports with the insights needed to adapt to evolving consumers, channels & retailers.


Our CRM platform brings all field management tasks into one place with Power BI to provide the transparency over your brands in all stores.


Partner with us for cost effective FMCG outsourcing

Hamish has long career in Fast Moving Consumer Goods working in both the Australian and New Zealand markets over the last 20 years in Sales, Marketing & Executive General Management roles. He has extensive experience in market development & brand building having led business units at Coca-Cola, MARS, Unilever & more recently as General Manager of Bundaberg Brewed Drinks in NZ. In the last 10 years Hamish has successfully led New Zealand Sales & Merchandising Agencies in the Retail Sector delivering strong growth for clients through building collaborative, strategic partnerships with brand owners & major retailers. Hamish's passion for brand building and extensive experience in the NZ market compliment his broad commercial experience, ensuring our client's brands are executed in store to the highest standard.


Hamish Wright

Managing Director

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